For the sixth consecutive year, the Media
Rating Council has awarded its brand-safety accreditation to YouTube, while expanding its coverage for the first time to include the platform’s Shorts video format.
Short-form video feeds have become the most popular engagement formats across the social media landscape, with Shorts averaging 200 billion daily views.
YouTube is the first platform to earn MRC brand safety accreditation for short-form video.
The MRC’s accreditation is intended to validate YouTube’s brand-safety protections while suggesting to advertisers that their campaigns will run near appropriate
content.
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Overall, the award, which takes YouTube’s ad measurement, impression tracking, invalid
traffic and filtration standards into consideration — acknowledges that the company is maintaining its ad-delivery systems.
According to the MRC’s announcement, the certification covers the organization’s Maximum, Moderate and Limited suitability tiers, which are designed to provide
advertisers with the ability to manage their preferences across both long-form video and Shorts.
