Jägermeister is turning up the
heat on the deep freeze.
The Division of Jägermeister Dedicated to Ice Cold Shots (D.I.C.S.) has decided the German herbal liqueur is best served ice cold.
The campaign posits a
“corporate” world — shot entirely inside Jägermeister’s actual U.S. office and featuring real employees — where cold shots are taken to the next level.
Wolfgang’s creative runs on YouTube, influencer partnerships, paid and social-first content and on-premise activations.
Mike Van
Linda, executive creative director at Wolfgang, said the brand “pioneered ice cold tap systems, created cold-confirming glassware, even designed bottles for your freezer. We wanted to showcase
that dedication through a slightly far-fetched, mischievous world embellishing the brand’s focus on a shared social bonding moment.”
Agency creative also includes Johnston &
Murphy, Teremana and Adidas.
Introduced 90 years ago, Jägermeister is German for “master hunter.”
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