Nescafé is aware of the soccer
excitement leading up to the World Cup. The result is “Nescafé Third Half,” a new U.S. and Mexico campaign.
The company considers the third half the moments after and in-between games.
Casanova produced the creative. Openmind handled media.
The work features two former
soccer stars: LA Galaxy forward Landon Donovan and Luis García, who played for Barcelona and Atlético Madrid. The pair have a playful post-game debate over a cup
of Nescafé.
Creative runs across TV, digital, social, OOH and experiential, marking the brand’s first soccer-focused platform in both countries. In addition
to the campaign, the coffee brand is introducing a limited-edition 5 liter espresso keg.
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Rob Marsh, marketing director for Nescafé, said: “Coffee
is already on the gametime roster for 73% of soccer fans, so it’s only fitting that we — the largest coffee brand in the world — get in the game and deliver for
coffee and soccer enthusiasts
The beverage is owned by Nestlé and sold
worldwide.
California-based Casanova, part of the McCann network, has done work for Denny’s, Nature Valley and the U.S. Army.
