Broadhead has been named integrated
agency of record for Cosmo Technologies. The account was awarded after a competitive review.
The tech company’s flagship product is the JrTrack kids smartwatch, which offers GPS
tracking, texting and calling. Cosmo also produces customized app, allowing parents to stay connected with their children.
Broadhead’s remit spans creative, performance media, social and
analytics, as well as affiliate marketing.
The first brand campaign begins in June, expanding on the Denver-based company’s rapid growth and momentum in-market.
“Cosmo came to us with a demand engine already in place, but they knew performance alone doesn’t build meaning. They were looking for a partner who could protect and optimize what was
working, while also helping them step back and define a brand that people actually connect with,” CEO Dean Broadhead told Agency Daily.
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“Our role is to keep the
performance machine learning and evolving, while building a brand platform that drives awareness, consideration, and long-term value,” he added.
Headquartered in Minneapolis, the agency
also has offices in Milwaukee and Charlotte. Client work includes Abbott, Boehringer Ingelheim, Daimler and UnitedHealthcare.
Cosmo Technologies was founded in 2020.
