Maison Perrier is bringing a taste of Parisian romance to the
functional beverage aisle with its new U.S. campaign.
The brand this week rolled out “Can’t Kiss? French Kiss Instead,” its creative effort for the new Maison Perrier French Kiss
Sparkling Juice Beverage, which contains both juice and probiotics.
The campaign, created with Ogilvy, plays off “the French reputation for romance and sensuality,” by showing
various missed romantic connections between strangers. In “Hotel,” seen here, a revolving door in a Parisian hotel keeps two would-be
lovers apart. In “Metro,” seen here, two strangers pass each other on different trains going in opposite directions, catching only a
brief, but meaningful, glimpse of one another. Both ads conclude with the line, “Can’t kiss? French kiss instead.”
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“The effortlessly elevated French lifestyle has
always been at the heart of our brand,” said Molly Lyons, senior marketing manager at Maison Perrier, in a release. “When desire is in the air, but the timing isn’t right, French Kiss offers a
sparkling ritual of bold flavor and bubbles designed to flirt with the senses and satisfy that craving for indulgence.”
The campaign makes its debut in the U.S. across social, digital
and streaming platforms this summer, expanding globally with two additional spots in 2027. All ads were filmed in Paris and directed by French director and screenwriter Rebecca Zlotowski, who most
recently worked on the 2026 film “A Private Life” with Jodie Foster.
The French Kiss Sparkling Juice Beverages are made with at least 10% real fruit juice and provide 6 grams of
fiber with less than 1 gram of added sugar. They are available now nationwide in Blackberry & Lemon, Peach & Cherry, Mango & Coconut and Raspberry & Lime varieties.
