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by Amy Corr
, Staff Writer,August 26, 2013
If a ghost inhabiting a space now used by an ad agency could talk, what would he say? Better still, what would he tweet?
Ad agency Keiler says it has a ghost writer for its Twitter account — that
is, a real ghost.
The agency is located in Farmington, Conn., inside a farmhouse built in 1710. The agency’s attic is where the real magic happens and where squeaky stairs and the Keiler
Ghost reside. Allegedly.
It didn’t take long for someone at the agency to notice the ghost. “The first time a creative team worked late, in fact,” says Michael Feinberg,
creative director at Keiler. Employees past and present have experienced strange occurrences at the office, such as footsteps and doors slamming after hours. Maybe the ghost is saying, “Go
home, already. I need some alone time”?
The agency is unsure who, exactly, the ghost spirit is, but records show that a sea captain, a farmer, merchant, tavern owner, wheelwright and
shoemaker have each resided in the farmhouse.
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Recently, the ghost let his presence be heard — on Twitter. @KeilerGhost showed himself in June,
marking the official debut of the agency on Twitter.
The ghost has a snarky voice and aims most of his attitude toward the agency world.
Some examples of @KeilerGhost include:
“Like bad media placements, ghosts generally appear when nobody’s looking.” “That chill you feel when I walk through the room also helps Keiler save on A/C costs.”
“They’re gone ’til Mon. No one 2 haunt. The agency’s quiet, but it’s OK. As Don Draper says: ‘Why does everybody need 2 talk about everything?’” and “I’ve been dead
for over 200 years and I’m still humming that darn Coca-Cola jingle.”
As a fun way to celebrate the site’s launch, Keiler employees made a field trip to the Stanley Whitman
House, a colonial-era museum where employees churned butter, combed wool and dipped candles.
To promote the news feed, “we’re following ad industry thought leaders, our clients,
prospective clients, agency friends, and others in the hopes they’ll like what the Keiler Ghost has to say,” continues Feinberg. “The goal is twofold. First, to communicate our
philosophy, our capabilities,and showcase our creativity. And second, to pacify his spirit and keep him from photobombing our shoots. Not that most people would even notice.”
