Ogilvy signals French sensuality in
new work for Maison Perrier’s “Can’t Kiss? French Kiss Instead” campaign. The brand’s sparkling water contains 6g of prebiotic fiber per can.
The work, which includes four spots, runs across social, digital and streaming
services, such as Amazon Prime, Roku, Peacock and Disney. The ads are “Museum,”“Metro,”“Hotel” and “Cinema.”
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“Can’t Kiss” reveals that fleeting moment of connection when a real kiss isn’t viable.
“The effortlessly elevated
French lifestyle has always been at the heart of our brand,” said Molly Lyons, senior marketing manager at Maison Perrier. “We’re channeling that signature French passion, infusing sensuality,
spontaneity and style into a modern moment of yearning. When desire is in the air, but the timing isn’t right, French Kiss offers a sparkling ritual of bold flavor and bubbles designed to flirt with
the senses and satisfy that craving for indulgence.”
The campaign expands globally with two additional vignettes in 2027.
Filmed in Paris, the spot is directed by Rebecca
Zlotowski.
Maison Perrier French Kiss’ flavors include Blackberry and Lemon, Peach and Cherry, Mango and Coconut and Raspberry and Lime.
The brand is owned by Nestlé.
