Protool

News Industry Has A Strategy Gap, An AI Gap — And Several Other Gaps 06/10/2026

The news industry has spent the better
part of a decade telling advertisers it has evolved beyond the pageview economy. A new global study suggests many newsrooms may want someone to inform their workflows.

The Future
Newsrooms Study from FT Strategies and WAN-IFRA found widespread agreement that audience engagement, community …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost’s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.




Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *