There was a time when there was a race among people, especially the young generation, to adopt digital tools and social media. But now the picture is changing. Digital fatigue has started increasing among people due to digital tools, more screen time and staying online. According to different surveys conducted in many countries including India and America, the new generation is adopting ‘digital minimalism’ to avoid constant notifications, social media and digital fatigue. Some people are buying vinyl records, CDs and record players. Some people are using flip phones or feature phones with keypads, which were considered an old thing of the 2000s. Many Bollywood and Hollywood celebs take digital detox from time to time. Some celebs have even left their social media accounts. Governments of many countries have made rules to limit screen time for students. Such initiatives are being taken in India also. Karnataka has proposed to limit entertainment-related screen time for students to one hour per day. Sunday Unplug to Reconnect campaign has been started in Chandigarh. Distance from digital devices at important moments is effective in connecting families – According to 91% of children, if phones are kept away, it becomes easier for the family to interact. – 87% of children feel more comfortable talking openly during phone-free dinners – 81% of parents say their relationship with their children feels stronger without phones. – 47% parents and 30% children are adopting ordinary phones. – 54% parents and 49% children are trying to reduce screen time. – 51% of parents and 41% of children block social media for a few hours. – 49% of parents and 50% of children are turning off non-essential notifications. – 59%- Parents and 47% children said that there was more control over digital behavior. Vivo-CMR Switch Off Study 2025 – According to the latest data of the Switch Off Study conducted every year by Vivo India and CMR, people have started moving away from digital means. Geetaaj Channana, Corporate Communications Officer, Vivo India, says, ‘The findings of the Switch Off study show that families are opting for digital disconnect at critical moments.’ The rise of phone-less tourism Off-grid travel is becoming increasingly popular in the travel industry. According to Polaris Market Research, the global market for digital detox holidays is worth Rs 6 lakh crore. Is more than. This can increase by 24.5% annually to around Rs 44 lakh crore by 2034. In a survey by travel e-SIM app Celli, a quarter of adults now prefer to travel without phone or internet. Companies looking for new business opportunities: Digital detox is emerging as a new lifestyle and big business opportunity. Companies like Dumb.co, Dumbphones India and Kickback are building businesses based on this demand. They are selling old CD players and feature phones. These phones have facilities like calls, messages, WhatsApp, UPI and maps, but do not have social media. Industry groups are also organizing digital detox retreats Chandni Aggarwal, founder of Transforming Travels, a Bengaluru-based firm that provides detox travel, says, ‘We get requests from corporate groups to organize digital detox retreats for their teams. In this, people distance themselves from their mobile phones, laptops and social media. Most of the people attending the retreat are in the 30 to 60 age group. About 70-80% of them are women. 90% of clients prefer to organize retreats in areas like Ladakh, Himachal Pradesh, Uttarakhand and Spiti Valley.’
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