In the first quarter of this year, shipments in the international market of smartphones have declined by six percent on a year-on-year basis. Shortage of memory components is the major reason behind this decline. American devices maker Apple ranks first in the shipment of smartphones in the international market.
Market research firm Counterpoint Report According to , international shipments of smartphones have declined by six percent in the first quarter of this year. Shortage of memory components and weak demand are the main reasons behind this. Some smartphone companies have postponed new launches and also changed their pricing. The increasing tension in the Middle East has had an impact on many countries. A large number of customers have stopped unnecessary expenditure and this has also reduced the demand for smartphones.
In the international smartphone market Apple has secured the first position with 21 percent share. This company, which makes the worldwide popular iPhone, has seen a growth of about five percent on a year-on-year basis. This is the first time that Apple has achieved the highest market share in the first quarter of a year. The company’s iPhone 17 series is getting strong response. The company’s sales have increased in Asia-Pacific markets including India. South Korea’s Samsung ranks second in this market with about 20 percent share. However, due to weak demand for low-priced smartphones and delay in the launch of Samsung Galaxy S26 series, the company’s sales have declined by six percent.
Chinese smartphone maker Xiaomi ranks third in this market with about 12 percent share. However, the company’s market share has declined. This report says that Xiaomi’s focus on the entry-level segment has affected its brand. However, the company is getting good demand for Xiaomi 17 series in China in the premium segment. Oppo and Vivo rank fourth and fifth in international shipments of smartphones. The market share of these Chinese smartphone makers is 11 percent and eight percent respectively. In this market, Google and British smartphone maker Nothing have achieved growth of 14 percent and about 25 percent respectively on year-on-year basis.
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