Crown Royal Blended Canadian Whisky
is debuting a new brand platform with the tagline “Bring It.”
The 30-second spot was created by Anomaly, with an original song performed by Canadian country artists Ryan
Landon and Randy Savvy of the Compton Cowboys. The original line dance in the spot is by Emmy-winning choreographer Kat Burns.
The campaign runs across social, digital, streaming, OOH and
additional media channels throughout the summer.
“Bring It represents an exciting new platform for Crown Royal. As a brand built on bringing people together,
we’ve always believed that memorable moments are shaped by the people who make them unique. Through ’Bring
It,’ we’re celebrating the songs, traditions, talents and personal touches that help turn everyday occasions into something
unforgettable,” said James Valdes, brand director, Diageo.
Owned by liquor giant Diageo, Crown Royal was introduced in Canada 1939 for the royal tour of King George VI and
remains the original version of the brand.
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