Every brand chases culture. Few know how to
earn it. This week, we’re shining a spotlight on Sonia Pirolo, Category Marketing Director for Cognacs and Champagnes from Campari America. She reveals reveals how
Grand Marnier came back to life through a bold partnership with Future, an all-Black ballet, and a strategy that puts the consumer at the center.
Did you have a question for
a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we’re giving you the opportunity to ask any question that’s on your mind.
Whether work-related or more personal, we’ll find out what they have to say.
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Is there another Summiteer you’re wondering about? Perhaps you’d like to be featured yourself?
Let us know who you are and/or what your question is for your fellow Summiteer, and we’ll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to
our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.
