Xiaomi Shows Strong Performance in Mid-Premium Smartphone Segment in India, Redmi

Chinese smartphone maker Xiaomi has achieved a major achievement in terms of sales in India. In the last three months, the company has achieved a growth of approximately 212 percent on a year-on-year basis in the mid-premium smartphone segment. However, the company has not disclosed last year’s sales figures.

Xiaomi has claimed that its sales in the country’s mid-premium smartphone segment have increased by about 212 percent between February and April. Xiaomi has described the segment between Rs 35,000 to Rs 50,000 as mid-premium. company has said that its strategy to shift from volume to value has paid off. Last year, Xiaomi had decided to give priority to value rather than launching a large number of smartphones in the market. The company said, “This is a sign of Xiaomi’s growing presence in the mid-premium segment. Customer expectations are changing and they are choosing devices with better experience rather than focusing on specifications.”

According to data from market research firm Counterpoint, Xiaomi has achieved double-digit growth in the Rs 10,000 to Rs 20,000 segment of smartphones in the first quarter of this year. of the country smart fone Xiaomi stood fourth in the market with 7.9 percent share. This figure also includes sales of the company’s sub-brand Poco.

In January this year, Xiaomi launched Redmi Note 15 Pro+ 5G in the mid-premium segment. The price of 8 GB RAM and 256 GB storage variant of this smartphone is Rs 37,999, 12 GB + 256 GB variant is Rs 39,999 and 12 GB + 512 GB variant is Rs 43,999. The dual-SIM Redmi Note 15 Pro+ 5G features a 6.83-inch AMOLED display with 1.5K resolution, 120 Hz refresh rate, and 3,200 nits peak brightness level. Snapdragon 7s Gen 4 chipset has been given in this smartphone. It runs on HyperOS 2 based on Android 15. The dual rear camera unit of Redmi Note 15 Pro+ houses a 200-megapixel primary camera with optical image stabilization (OIS) support. The 6,500 mAh battery of this smartphone supports 100 W fast charging.