Publix, which operates in eight
Southeast states, has 1,436 store locations. The company is known for its customer service.
To highlight staff dedication of the largest employee-owned supermarket chain in the U.S., Fig,
the brand’s agency of record, produced “Our Pleasure,” which runs across broadcast, OLV, social, OOH and radio. Known handled media.
“Through simple, yet meticulously
crafted storytelling, we celebrate Publix’s unwavering commitment to quality,” said Mark Figliulo, Fig’s creative chair. “This is expressed not only through what ‘Our
Pleasure’ says, but in how it’s made, and how it makes people feel. It’s about capturing the genuine sense of care and connection that defines every customer experience.”
At the heart of the campaign are three 30-second spots, directed by Miles Jay, that illustrate customer satisfaction.
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They are “The Future,” which features a
teen carrying groceries to a car; “The Force,” showing how Publix’s fried chicken makes an enjoyable family dinner; and “Mark and Marc,” how custom-made subs deliver fresh,
personalized orders.
Publix’s retail sales in 2025 reached $62.7 billion, according to the company.
This is the second brand ad released this year from Fig. The agency’s
creative includes Benjamin Moore, Homesense, Virgin Atlantic and Ketel One.
