Olipop has rolled out “The Feel Good Soda,” a
new brand platform and national creative effort for the low-sugar, high-fiber soda brand.
The new platform “reflects the brand’s commitment to making functional soda
approachable, delicious and part of everyday life, while advancing Olipop’s mission to redefine the role soda can play in supporting digestive health,” according to the company.
The center of the campaign is a :60 hero spot, “A Good Start,” which features the oldie “Lollipop,” originally sung by the Chordettes and now reimagined by Zinadelphia with
the lyrics tweaked to focus on Olipop.
The vibrant animated spot, seen here, opens on a woman drinking a Vintage
Cola Olipop. “Olipop is a high fiber soda that supports digestive health, which sends all kinds of goodness inside that gets everything moving and grooving,” says a voiceover as the ad
turns to animated characters to represent the insides of the woman’s gut.
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“And when you feel good from the inside, you bring that goodness outside to the world where it
spreads to others,” adds the voiceover as animation and video converge when people drinking Olipop are seen joyfully dancing in the street. “Are we saying we can solve all the
world’s problems with a single can of Olipop? Of course not, but it’s a good start.”
The ad is currently airing across Disney, Hulu, Peacock and Amazon Prime Video, among
others. The campaign is supported by social and in-store experiences.
Olipop has also refreshed its packaging across its 6g Fiber Line with an updated design featuring “hand-drawn
illustrations inspired by the late ’60s and early ’70s, adding a human touch to the packaging.” The brand also made a “few minor, thoughtful updates” to its
flavors, including adding more carbonation to its Classic Root Beer and Ginger Ale, as well as adding more carbonation and “subtle flavor adjustments” to its Lemon Lime and Vintage Cola
varieties.
