Lisa Perez and Alexis Gossard break down the strategy behind One A Day's "Health Doesn't Need to Be Ludacris" campaign

How Bayer’s One A Day and Ludacris Built a Celebrity Partnership Rooted in Authenticity 06/02/2026

Lisa Perez, Vice President / General Manager, Marketing, Consumer Health and Alexis Gossard, Sr Mgr Media Strategy, Consumer Health break down the strategy behind One A Day’s “Health Doesn’t Need to Be…