Gartner: Generative AI Once Again Shaking Up Marketing Departments 08/24/2023
Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools based on generative artificial intelligence (GAI), but another 63% said…
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Popular Uses For Generative AI Give Early Signal To Marketers 08/24/2023
Generative artificial intelligence, the technology that powers the ChatGPT chatbot, is starting to show its most popular uses in the behaviors of early adopters, according to a survey by research…
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