Tropicana’s latest ad
effort uses hyper-realistic CGI, along with a juice-energized sloth, to promote the juice brand.
“Give Life Some Juice,” is “rooted in the cultural idea that juice
brings a natural lift to everyday moments,” according to the company
The :60 anthem spot, seen here, features a CGI sloth
dangling from an orange-juice laden tree in the rainforest. After he finishes a bottle of Tropicana, he sheds his typically slow demeanor and leaps to the ground, strutting around the jungle and
interacting with geckos, birds, frogs, turtles, fish and flamingos with new energy and swagger. The ad ends with the sloth flying through the air on the back of a pink flamingo, with the super
“Give Life Some Juice.”
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The campaign was created in collaboration with creative agency Fig, directed by Dorian & Daniel of Reset and animation studio Untold, and features the
popular song, “Up!” by artists Forrest Frank and Connor Price.
The anthem spot kicks off the campaign which also includes :06, :15 and :30 ads that will run across connected TV,
digital video and social platforms, including Spotify, Meta and TikTok, as well as NBCU integrations. Experiential activations, OOH, audio and influencer partnerships round out the effort.
