International Justice Mission has
selected Hello Party, a creative digital agency, as its lead social AOR.
The global human-rights organization operates with local authorities in 19 countries to protect the
impoverished from violence, human trafficking and slavery.
The assignment is to bolster IJM’s global marketing by shaping public awareness and deciding how best to communicate its aims
across social platforms. First work is expected on social channels next month, timed to the World Cup.
“IJM’s work is some of the most necessary on the planet,
but the way we talk about global justice on social media needs to evolve as fast as the platforms do,” said Hello Party CEO Ty Stafford. “We’re leveraging our experience with
culture-leading brands to tell the stories behind IJM’s impact in ways that connect with both existing and new advocates.”
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Jennifer Belongia-Barak, IJM’s vice president of mass
engagement, added: “Hello Party’s strategic expertise and proven ability to create ideas that cut through the noise will play a critical role as we evolve our social presence to build greater
awareness and inspire broader support for our mission.”
The Los Angeles-based Hello Party’s client roster includes YouTube, Google Photos, Reddit, Ring and Red Bull.
