Social-first ecommerce agency
RingoFire has promoted Marne Franklin to president. The agency services brands in the hardware, home improvement, sports and leisure, and consumer-goods categories.
Her charge is to
enhance RingoFire’s capabilities across social content and retail marketing for real-time engagement.
Previously, she spent five years as SVP marketing and strategy. Prior to
joining RingoFire, Franklin served as CEO of uncommn and held senior digital, marketing and media roles at your marketing co., DOM360, Clear Channel Radio, Galaxy Communications and Cumulus
Broadcasting.
“Marne has been instrumental in shaping RingoFire’s growth, client relationships, and strategic direction over the past five years. She has the trust of
the team, the confidence of clients, and a clear understanding of where the agency is headed,” said Matt Naffah, partner at RareOne.
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RingoFire is based in Greenville, S.C. Agency
work also includes Serta and Crescent Tools.
“RingoFire has grown by staying at the forefront of the realities our clients are navigating: the speed of retail, the cultural context
of social, and the pressure to make every brand touchpoint work harder,” said Franklin. “As we look ahead, my focus is on building from that strength.”
Separately,
agencies RingoFire, Mighty Union and MRK have joined together under a new operating platform RareOne.
“Matt Naffah, formerly CEO of Mighty Union, now serves as founding partner/CEO
of RareOne. The three agencies represent around 90 employees, approximately $29 million in combined billings, and four main offices across Boston, Indianapolis, Milwaukee, and Greenville, South
Carolina.
The alliance helps indie agencies scale more efficiently while maintaining their own leadership, culture and clients.
