Netflix is changing its platform rapidly. Now the company does not want to be limited to just showing shows and movies, but is preparing to change the entire way of watching users. Under this, the company is soon going to add vertical video feed like TikTok-Reels in the mobile app, which can be rolled out by the end of this month. According to TechCrunch, it will be rolled out in America first. Later it will be launched globally. Vertical video to make it easier to discover new shows Netflix believes today’s users discover new content by watching short videos on mobile. According to Eunice Kim, Product Chief of Netflix, people first decide what to watch next by watching the trailer and clips. Reels-like feed – scroll to find the next show Netflix’s new feed is being brought to make content discovery easier and fun. This new vertical feed will show users small video clips, trailers and video podcasts, so that users will be able to watch the content by just scrolling. Each clip will work like a sample, if you like, you can go directly to the same show or movie. This feature will be available only on the mobile app. Disney also started vertical video feed in Disney Plus. launched a vertical video feed called Verts in the mobile app, which lets users discover new content by swiping through short video clips. It launched in March 2026 and just rolled out in the US.
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