Pepsi aligns itself with soccer ahead
of the World Cup, which begins June 11.
“Soccer Deserves Pepsi” features new spots with David Beckham and Guillermo
“Memo” Ochoa, the Mexican National Team goalkeeper.
Created with BBDO, COPA90 and the PepsiCo Studio, the work runs across broadcast, social, retail, experiential and digital
channels. Soccer stars Christian Pulisic and Vini Jr. supply additional custom social and retail content.
Kyle Martino, former U.S. soccer player and Street FC founder, voices the
English-language ad.
The campaign is part of a larger platform, beginning with “Food Deserves Pepsi.”
“To me, match days are so much more than fútbol.
It’s la comida, la familia, everyone packed around the TV. Back home in México, it’s tacos on the table, el partido on full blast, and Pepsi Zero Sugar making every bite taste even
better,” said Ochoa.
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Fans watching games at home can take advantage of a branded Pepsi destination on DoorDash.
“On match day, the food you serve matters just as much as
the game itself — and Pepsi Zero Sugar is the cola that brings out the best in every bite and moment,” said Gustavo Reyna, vice president of marketing, Pepsi. “We’re
excited to team up with some of soccer’s biggest stars to show that Pepsi belongs wherever great food is being enjoyed. if you’re not serving Pepsi, you’re leaving taste on the
table.”
COPA90, a fan-oriented soccer media company, debuts a content series later this summer that explores how food and soccer become local traditions in U.S.
BBDO’s
client roster also includes Budweiser, M&M’s, Whiskas and McDonald’s.
